Instagram’s Threads App Hits 100 Million Users Within Five Days


Instagram’s Threads App

Instagram’s Threads App Hits100 Million Users Within Just Five Days

Instagram, one of the leading social media platforms, recently launched a new messaging app called Threads. Designed as a companion app to Instagram, Threads focuses on facilitating private and intimate conversations among close friends. Since its release, the app has witnessed unprecedented success, amassing an astounding 100 million users within just five days.

 Meta's Threads app has hit 100 million users within just five days of its launch. The app, which is designed to be a more intimate and personal way to connect with friends, was first released on July 5, 2023. Mark Zuckerberg noted that within seven hours of its launch, the app had already surpassed 10 million users. By July 9, 2023, the app had reached 70 million users, and by July 10, 2023, it had hit 100 million users.

Until now, OpenAI's ChatGPT bot was one of the fastest-growing consumer products, with 10 million daily users in 40 days and 100 million monthly users in less than two months. Given that this is Threads' first month, it has already surpassed the 100 million monthly active user mark. The real problem will be retaining users on the platform.

  In this article, we will delve into the features and reasons behind Threads' rapid growth, and explore its impact on the social media landscape.

Understanding Instagram's Threads App

Threads is an independent messaging app created by Instagram, designed to foster more personal and private conversations among users' close friends. It enables users to share photos, videos, messages, and statuses exclusively with a curated list of contacts known as the "close friends" list. This feature distinguishes Threads from other messaging apps, such as WhatsApp or Facebook Messenger, which focus on broader communication.

The Features of Threads

Threads offer a range of features tailored to provide a seamless and intimate messaging experience. Some notable features include:

1. Status Updates

Users can set custom status updates to share their current activities, thoughts, or emotions with their close friends. This feature encourages real-time communication and enables users to feel more connected to their inner circle.

2. Auto Status

Auto Status is a unique feature that uses machine learning to automatically update users' status based on their location, motion, and battery level. This hands-free approach provides a glimpse into users' daily lives without requiring manual input.

3. Camera Functionality

Threads prioritize visual communication by incorporating a camera function at the centre of its user interface. This allows users to quickly capture and share photos and videos with their close friends, fostering a more immersive and engaging experience.

4. Messaging and Notifications

The app's messaging interface is designed for quick and direct conversations. Users can easily send text messages, photos, and videos, and receive notifications when their close friends are active or respond to their messages.

Seamless Integration with Instagram

As a companion app to Instagram, Threads seamlessly integrates with the platform, enabling users to toggle between the two effortlessly. By integrating Threads with Instagram, users can easily access their close friend's list and share content directly from their Instagram feed or stories.

The Appeal of Close Friends Lists

One of the key aspects that contributed to Threads' rapid growth is the concept of the close friends list. Users can curate a select group of contacts with whom they wish to share more personal moments. This exclusivity fosters a sense of intimacy, encouraging users to engage more authentically and connect on a deeper level.

Privacy and Security Measures

Threads place a strong emphasis on privacy and security. Users have complete control over who is added to their close friend's list, ensuring that their interactions remain private and confined to trusted individuals. Additionally, the app offers robust security measures to protect users' data and prevent unauthorized access.

The Power of User Experience

Instagram's commitment to providing an exceptional user experience shines through in Threads. The app's intuitive design and seamless navigation make it easy for users to adopt and utilize its features effortlessly. By prioritizing simplicity and functionality, Threads has succeeded in creating a user-friendly platform that resonates with its target audience.

Leveraging Instagram's User Base

One of the significant advantages Threads enjoys is its integration with Instagram's vast user base. With over a billion active users, Instagram provides a ready-made audience for Threads to tap into. By leveraging this existing user base, Threads was able to achieve remarkable growth within a remarkably short period.

Threads and Influencer Marketing

The launch of Threads opens up new avenues for influencer marketing on Instagram. Influencers can now engage with their close-knit fan base on a more personal level, creating deeper connections and fostering loyalty. Brands can also leverage the intimate nature of Threads to collaborate with influencers and deliver highly targeted campaigns.

Impact on the Social Media Landscape

Threads' rapid growth is indicative of the evolving preferences of social media users. It highlights the increasing demand for intimate and private communication platforms. As users seek more authentic connections, social media platforms will likely continue to introduce features that cater to this need.


Instagram's Threads app has made a significant impact on the social media landscape by offering a platform for personal and private conversations among close friends. With its unique features, seamless integration with Instagram, and emphasis on user experience, Threads has quickly gained a massive user base of 100 million users within just five days. As social media continues to evolve, it will be fascinating to see how Threads and similar platforms shape the way we connect and communicate.

Frequently Asked Questions (FAQs)

1. How do Threads differ from other messaging apps?

   Threads focus on facilitating intimate conversations among close friends through its close friend list feature, distinguishing it from broader communication apps like WhatsApp or Facebook Messenger.

2. Can I use Threads without an Instagram account?

   No, Threads requires an Instagram account as it is designed to complement and integrate with the Instagram platform.

3. Are the conversations on Threads private?

  Yes, Threads places a strong emphasis on privacy. Users have control over their close friend's list and can ensure their interactions remain private and confined to trusted individuals.

4. How does Auto Status work?

  Auto Status uses machine learning to automatically update users' status based on their location, motion, and battery level, providing insights into their daily lives.

5. How can Threads benefit influencers and brands?

   Threads offer influencers an opportunity to engage more intimately with their fan base, fostering deeper connections. Brands can collaborate with influencers on Threads to deliver highly targeted campaigns.

6. Is Threads only available to Instagram users?

   No, Threads is a standalone app that can be downloaded separately from Instagram. However, it seamlessly integrates with Instagram, allowing users to share content between the two platforms effortlessly.

7. Can I use Threads to communicate with anyone?

  Threads emphasize communication with close friends, so you can only connect with people you have added to your close friend list. This ensures a more intimate and personalized experience.

8. How can I customize my privacy settings on Threads?

   Threads offer robust privacy settings, allowing you to choose who can see your content. You can control who sees your updates, whether it's all your close friends or specific individuals.

9. What makes Threads different from other messaging apps?

   Threads set itself apart by focusing on a user's inner circle, fostering stronger connections and more meaningful interactions. It also offers unique features like automatic status updates and seamless integration with Instagram.

10. Can I use Threads on both Android and iOS devices?

     Yes, Threads is available for both Android and iOS devices. You can download it from the respective app stores and enjoy its features regardless of your device preference.

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